“Prada Linea Rossa became a cult favorite; with its entirely unique designs and energy, it perfectly encapsulated Prada’s brand culture and has remained futuristic and relevant throughout the years.”
Prada is the iconic luxury brand founded in 1913. It began with bags and suitcases, but Miuccia Prada daughter of Luisa Prada who was at the helm before revolutionized Prada and fashion itself. Miuccia’s intellect and curiosity successfully translated into her designs that developed and elevated the Prada brand culture. In the 1980s Prada began experimenting with nylon on their bag designs, the bags created resulted in, chic, contemporary yet timeless designs that are very dear to Prada, their culture and their following, that were enchanted by these bags. This set the initial stones for the foundation for Prada’s sportswear line Prada Linea Rossa in the late ’90s, the intellectual and chic aesthetic that propelled Prada’s culture and success. Moreover, it was also with Neil Barrett’s initiative that Prada launched their first menswear collection that of F/W1995. The menswear collection supported the development and peruse of the Prada athleisure aesthetic. In a time of maximalism, it was Prada and Neil Barret that developed a minimalist futuristic vision that was reflected in their mainlines but also in their sportswear line! Prada, like many other fashion houses at the time, began to understand the importance of versatility, comfort, and sportswear. Several fashion houses in the late ’90s created their own sportswear sub-lines as a way of inviting consumers to high-quality sportswear, and Prada Linea Rossa was Prada’s invitation.
Prada Linea Rossa became a cult favorite; with its entirely unique designs and energy, it perfectly encapsulated Prada’s brand culture and has remained futuristic and relevant throughout the years.
DKM has selected a pair of Prada Linea Rossa pants for their first limited drop.
The pants perfectly speak for Prada and the Linea Rossa line, the high tech-wear that is style elevating, comfortable, and luxury in every sense!
Prada Sport has certainly remained relevant; the aesthetic has been used and translated throughout collections. The boxy cut nylon garments have not only remained relevant but have epitomized a tech-wear style that has officially returned. Prada has introduced Prada Linea Rossa SS19, the collection has stayed true to its roots, with a couple new items and designs, Prada is certainly developing the aesthetic. Together with Highsnobiety, Prada has advertised sold and distributed their sportswear through the media company. An interesting collaboration that has raised Prada Linea Rossa’s profile, although, never leaving in style and relevance due to its aesthetic nature and quality, it has managed to come back in a very significant and relevant manner, through a collaboration with Highsnobiety!
The Prada pants DKM has for offer are a perfect opportunity to buy into the aesthetic; the archive piece has maintained its quality, relevance, and value. The pants represent Prada’s original Linea Rossa a line that has been collected admired and now officially returned!